Top 20 Amazing Tips for Conversion Rate Optimization

Improving your website conversion rate may seem like a daunting task. But with the right approach, CRO is much simpler than you might think! Learn about 20 tips for CRO (Conversion Rate Optimization) and how they can help you.

Focus on Your Goals

The first step in conversion rate optimization is to identify your goals. What are you trying to accomplish? If you don’t know, it’s likely that your efforts will not be successful.

Know Your Audience

Who are your customers? What do they want? Define who you are trying to reach and why. Where do they hang out on the internet? What sites do they visit, and what sites do they avoid. If you want to optimize your website to convert more visitors, you have to know who your target audience is. If you want to earn more revenue, then it’s important that you understand who’s spending money on your website.

Measure Everything

You won’t be able to tweak and improve your website if you aren’t keeping track of what happens before, during and after a visitor interacts with your site. Collect the data needed to make informed decisions and solve problems with Conversion Rate Optimization (CRO). The more information you have, the better decisions you can make about how to improve your website and increase conversions.

Use social proof to establish credibility

Adding testimonials or reviews from past customers gives visitors a sense of safety in making their purchase decision, thus upping conversions.

Design carefully to optimize ease-of-use for shoppers

Make the checkout process as easy as possible with clear instructions, self-checkout options, and simple steps so customers don’t hesitate before purchasing a product or service. Decrease the amount of steps in the funnel. Keep customers on your site by implementing an upsell. Also ensure you optimize your landing page for page speed.

Use notifications to remind visitors

The more you remind people of your product or service, the more likely they are to purchase from you.

Reduce friction in the checkout process

Eliminate frustration by providing assistance in getting a refund, making payments, or returning goods.

Add call-to-action buttons

Utilize relevant CTAs (Call-to-actions) with clear instruction and a price that is affordable to your customers. Add value with relevant content – Your customers will be more likely to return to your site if they know that they are getting helpful information and great deals.

Develop a Clear Call-To-Action

You have only one second to convince someone to stay on your site and look around. If there are other options, then how will you keep them engaged with your site? What is the best way for them to find what they are looking. You need a develop a clear call to action for your users for optimium Conversion Rate Optimization

Use effective, persuasive copy

Make the copy on your website persuasive and talk directly about the benefits of your product or service. It is the most critical step for conversion rate optimization.

Test landing pages

Different versions of landing pages can provide different results. See what works best for you by testing each version of landing pages to see which one performs better in terms of conversions.

Reduce the number of fields in forms

The less fields, the better. Use one CTA rather than two, and keep it simple by asking for only the really important information.

Allow for a minimal number of clicks

By reducing clicks to a minimum, you will reduce bounce rates and increase conversions.

Monitor progress by using analytics

Use Google Analytics to determine how many people are using your site, what they’re looking for, and how they were referred to your site (SEO or other). Analytics can help guide to take further steps for Conversion Rate Optimization.

Keep it Simple

Keep it simple. The simpler you can make the user experience, the better. For example, if there is a choice between making a process one click or three clicks, pick one click every time. Don’t confuse your audience with unnecessary steps that delay them from completing their goal. Keep it simple, keep it clean, keep it focused.

Develop a Solution to your Target Audience’s Problem

People don’t buy products or services. They buy solutions to problems. You need to understand what your customers’ problems are and present a solution. Customers identify themselves with their problems.

Optimize Landing Pages and Sales Pages SEO and CRO Expert

Your landing pages and sales pages should convert visitors into buyers. If they don’t, you need to re-evaluate your approach. Conversion Rate Optimization or CRO is not a one time audit or a marketing campaign, it’s an ongoing process of improvement based on information you gather to meet your goals. Seek out negative feedback from users that didn’t convert and find ways to improve the conversion rate of these individuals in order to increase overall conversion rates for the entire site.

Test, Measure and Retest

The key to Conversion Rate Optimization is testing, measuring results and then testing again. You can’t figure out how to improve a website if you don’t know what’s working. Analytics tools will be your most important tool in the CRO process. Use Google Analytics, Clicky, Webmaster Tools and other analytics tools to analyze trends and make decisions based on real information and not guessing.

Study Consumer Journey Tactics

Studying consumer behavior is key to understanding what motivates consumers and helps them make decisions. For example, a customer might see your ad on Facebook and become curious about your brand. They click and arrive at your homepage, but are not sure what to do next. They might leave or stay and continue scrolling down the page. If they continue to scroll, you can catch their eye with another ad or content that gets them interested in your company.

Use Data to Make Decisions

The key to CRO is analyzing data. Don’t guess. Track everything and measure results. You don’t know what you don’t know until you measure it. If there are problems, solve them with Conversion Rate Optimization so you can improve the conversion rate of your site. Analyzing data is the backbone of CRO. As you gather information about your site, analyze it and see what works best for your site. If there are problems, solve them with CRO to improve the conversion rate of your website.