How To Conduct A Social Media Audit

A social media audit is a way to evaluate the strengths and weaknesses of your company’s social media marketing efforts. A social media audit is the first step for any business looking to take their marketing efforts online.

Social Media Audits are important because they help you find out where your customers spend time online and what type of content they like to see there. The data gathered through the process tells you what’s working, where your opportunities lie in terms of content updates, and who is following your brand in a given channel!  Social Media Audits also give you insight into customer sentiment

This blog post will provide you with an overview of what a social media audit entails, as well as how it can benefit your business. Today, we’ll go over how to conduct a social media audit and what you can learn from it.

How To Conduct A Social Media Audit

Step 1: Start by identifying all of your channels and reviewing them by network. 

Identifying all of your channels and reviewing them by network gives you a comprehensive list of all the social media accounts associated with your brand. 

For those who already have their chosen networks, now is the time to start filling out those profiles as completely as possible. Make sure that each profile has an image, description, and link back to your company website, as well as a way to contact you.

Step 2: Check if the profiles complete and on brand?

Now that you have your social media profiles filled out completely, it’s time to check them for uniformity. You want to look at how each profile looks and feels, making sure that they all align with one another. Your images should be the same across all profiles, as should your descriptions.

Step 3: Do the strategies and design align with your overall business goals? 

In this step, you want to consider whether or not each of your social media profiles is on brand. You also need to look at whether or not it’s helping you towards achieving your overall business goals. It’s important to make sure that each profile will contribute to your business in some way.

Step 4: Check what are your top performing posts over the last quarter

In this step, you want to look at the content that is drawing in the most engagement from your audience. In most cases, all of this information will be available within a given platform. There are analytics platforms which help you  gather this data and put it all in one place.

This step isn’t always necessary, but is a good idea if you’re able to do it for your own channels. A major benefit of social media audits is the ability to gather data and use it to create better content – which will result in more engagement from your audience! Now that you have a good overview of what a social media audit entails, as well as how it can benefit your business, you’re ready to conduct one of your own!

What Do You Gain From A Good Social Media Audit

1. What content is working and what’s not

The first thing that a social media audit can do for your business is give you insight into what content is working and what’s not. You want to look at the posts that are getting the most shares, likes, or views in each network.

Knowing which posts are performing well lets you focus on creating more of the same kind of content in the future.

It also helps you see if your audience is responding well to any given topic or type of content you’ve been focusing on.

2. Who your audience is

When you’re conducting a social media audit, it’s important to think about who your audience is and what they like. For example, if you provide a product that has options for different hair types, then it’s good to know how they vary.

This information can help you create more content that speaks directly to your audience – which will lead to improved engagement!

3. If your channels tell an aligned brand story

During a social media audit, it’s important to look at whether or not each of your social media channels is telling the same kind of story. 

For example, if you run an online store that sells women’s clothing, then it should be clear to your audience that you’re selling clothes for women.

Having multiple accounts with different focuses could give off the impression that you’re selling more than one kind of product or service.

4. New opportunities to grow and engage your audience.

A social media audit can also give you insight into new opportunities to grow and engage your audience. For example, if you notice that a given post is performing well in one network but not another, then it might be worth posting similar content again in the future!

It’s important to keep in mind that conducting a social media audit isn’t an exact science. It’s an ongoing process that you can revisit at regular intervals to make sure your social media profiles are working in the way they should be!

If you’re looking for a social media audit, we can help. Our team of experts will analyze your current strategy and provide expert consultation on how to best use social media marketing in the future. Whether you need help with developing an effective content plan or want professional feedback on your ongoing efforts, our team is here to support your needs. We offer packages that meet all budgets and can work with any size company from start-ups to large corporations. Contact us today!