The question that always arises in a start-up business, or in a small company that wants to expand its marketing operations is how to set up a marketing plan. However, the best way to market your business isn’t necessarily going to be obvious from the beginning.
If you’ve been in business for any length of time, though, you will know that the way people look for services and products is changing dramatically and you need to adapt your marketing plan to match the new methods.
Today’s Digital Revolution Allows You To Reach New Customers
The internet has changed everything and now, as well as having a website for your business the most important marketing tool is going to be social media. This means that you need to have a clear strategy in place if you want to be able to take advantage of this revolution.
Social media needs a marketing plan just like any other section of your business.
To help you figure out how to set up a social media marketing plan for your business, here are the most important elements that you need to take into account.
1) Set Goals For Your Social Media Marketing
It is very easy these days to sign up for every social media platform that takes your fancy but what you should be doing is signing up for the platforms that are relevant to your customer base.
You should also keep in mind that different platforms work for different types of businesses, so it’s important to go where the customers are. If you’re a plumber then LinkedIn isn’t a platform you need to worry about but Facebook is a great choice.
Once you have chosen the platforms that are going to work for your business, set a specific goal.
This doesn’t need to be a complicated goal, but it should be something you can measure. So if you want more Twitter followers then that is what your goal will be – how many people will see your tweets and what percentage of them will follow you.
For more information on how to set goals, check out our article here.
2) Write A Plan For Each Platform
Once you have established what your goal is going to be for each platform, you need to figure out a plan of action so that you can achieve it.
This is where things start getting really interesting because in order to achieve your goal, you need to work out what you’re going to do in every post.
Writing a plan isn’t difficult but it is very important if you want your posts to be effective. You can find more information on how to write the best posting plan for your social media marketing here.
3) Make It Personal
People want to know that they are dealing with a real person when they contact your business, so it’s important to give them this impression.
It is also true that people are interacting with you on social media for the same reasons as why they would engage with your brand in any other way. They want answers and solutions and if you can provide this for them in a personal and interactive way it is going to be an invaluable asset for your business.
For more information on how to do this, check out our article here.
4) Take Advantage Of The Analytics
One thing that really works in your favour when you sign up with social media platforms is the fact that the platforms themselves are analysing what is working and what isn’t. This means that they can give you ideas for your business based on what people like to see in posts, which links get clicked on most often, how many likes your content is getting, etc..
The analytics provided by social media platforms require their own special plan in order to be able to use them to their full potential, which you can read more about here.
5) Commit To Your Plan
The final step in setting up your social media marketing plan is to recognise that this process isn’t something you can just do once.
You need to decide how often you are going to post, what kind of content you are going to work with and who is going to handle the posting if it’s not you.
It’s also a good idea to have a schedule for how much time you have available in each day or week. This means that you can be sure that your posts will get made, even if you are working on the business rather than posting.
You should make sure that everyone who works with your social media platforms knows exactly what is going to happen when, otherwise you are just wasting time.
Many business owners find that around an hour a day is enough to keep their content on track, so it’s important to schedule some of your time each week for this purpose.
6) Get Commenting On Others’ Posts
One last thing you might want to consider doing is commenting on other people’s posts.
This can be very helpful because it will increase your visibility amongst their followers, which might make the difference if you want to get attention from customers who aren’t ready to buy yet or who aren’t following you already.
7) Keep An Eye On Results
Finally, a social media platform should never be a one-way street for your business.
In order to keep your plan on track and ensure you are getting the results you want, it is important to monitor how well your social media marketing is going. This means that you need to stay up-to-date with analytics so that you have a clear picture of what’s going on, as well as checking comments and messages regularly. If you are able to do this, you should start getting the sort of results that your business needs in order to grow.
The power of social media is unrivalled and this is why it’s so important for your business website. If you want an effective marketing plan that works then remember that the most thing that will work in your favour is if you keep things simple and do the basics well. This means thinking strategically about how social media can work for your business and then putting that into practice.
If you’re looking for a way to grow your business and connect with potential customers, social media marketing might be the answer. We know that it can seem overwhelming at first glance because there are so many platforms to choose from and strategies to implement, but we’ve put together some simple yet powerful tactics that any business or entrepreneur can use right away.
These 7 ways will give you an excellent start on how to develop a strong presence online—and most importantly, they work! To learn more about these techniques as well as others that may be relevant for your specific needs, reach out today. Our team of experts is ready and waiting to help you build a successful social media strategy tailored specifically for your company’s goals.