A social media content calendar is a calendar that outlines your future social media content strategy.
In the words of Brian Tracy “Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!” ― Brian Tracy, author, and motivational speaker
That’s the main essence of having a Social Media Content Calendar. It helps you be prepare in advance and save time in the future.
So is there a one size fits all social media calendar?
No. I am afraid not. All businesses operated differently and have different social media content / social media engagement metrics. So a one size fits all social media content calendar is not possible. However, with few simple steps, once can easily create a unique social media calendar about their business.
A typical social media content calendar can be simple or complex, depending upon the need.
- It can be as simple as having a pen and paper and jotting down what type of posts would be posted on the different social networks during other days of the month.
- It can be as complicated as using Airtable, Excel, or Social Media Scheduling Tools to plan the posts/graphics/audio/videos that will be published on various social media networks.
If you are looking for social media calendar ideas, here is a quick video for Social Media Marketing Calendar for September 2020