5 Reasons To Move Your Business Online
A shift to the digital-only world is happening. It’s not too surprising, considering how much time we spend online and that all businesses eventually need to be online for success. However, for those of you who are a bit unsure about this shift, or just don’t know where to start, here are five reasons to move your business online and why you should start today.
1) Your Potential Customers Are Online
As the saying goes, if you’re not at the party, then don’t cry about not getting an invitation. The fact is, your potential customers are online. That’s where they hang out and that’s where they do business. Without a presence there, you can be sure that most of them will never know about you or your business.
2) Your Potential Customers Are Not Within Driving Distance
People these days are not spending the majority of their time in the local shopping mall. They’re not even browsing at brick-and-mortar stores usually located within driving distance. Instead, they’re using online shopping platforms like Amazon, eBay, Etsy, Zappos and others. Most of them are much farther away and won’t be able to easily find your business online.
3) Your Potential Customers Are Not Using All of the Services You Are
While you may be wondering why they’re not using all of your services, most of them are using only a few. They may even be using different ones for different activities like eBay to buy junk but use Google to research and shop for special things. In addition, they’re probably not liking your service if they’re already shopping elsewhere via a site like Amazon. You need to bridge that gap.
4) Your Potential Customers Are Getting Advice From People They Trust
Even the most loyal customers will go to other sources for advice before they buy. This could be a local agent specializing in their needs or an online authority site like Consumer Reports. These people know their business and can provide information that you may not have thought of or can’t easily provide, such as customer reviews and ratings. You need to work on building stronger relationships with these individuals so you can have them recommend you to even more potential customers.
5) Your Potential Customers Are The Only Ones That Will Buy From You
No matter how loyal your current customers are or how high your Google rankings may be, you still need to constantly be reaching out for new customers. The fact is that without a constant stream of new potential customers, you’ll eventually dry up. If you don’t have a flow of fresh people entering your funnel, it will slowly begin to go dry and could even start to back up with people attempting to leave your business.
When it comes down to it, if you don’t want to shut your business down and just hope that eventually it will go away, you need to find a way to get more people into your business. The only way to do this is by moving yourself online.
Moving your business online is the easiest way for you to reach out and connect with potential customers. You can then talk with them one-on-one and find out what they want and need. If you’re not comfortable doing that, then you can always get an online marketing expert to do it for you.
