6 Steps to Draft a Solid About Us Page

Why is About Us Page Important?

The about us page is an important part of any website. It gives your visitors a sense of who you are, where you came from, and what your business does. A good about us page can help build trust with your visitors. An informative and well written about us page will give your business an identity online. A visitor who has been to one of your stores or is visiting for the first time on a website should have an idea of what you offer, where you came from, and how long you’ve been in business

A good about us page can help answer the questions of your visitors. In this day and age, customers want to know a bit more than just the basics before they choose what company to do business with – so be sure that you give them enough information!

We’ve put together 6 steps that will help you create a solid and informative about us page for your website.

Step1: Define Your Audience

First step to writing an about us page is defining your audience. Who are you trying to reach? What do they want or need from your website?. This is important because it will help you decide what information to include on the about us page. Defining your audience helps you decide what information to include on the about us page.

Step 2: Include your company’s story and/or mission

Include your company’s story or its mission in a way that communicates it well, while also including the things you do today. This is an important step because if visitors can relate to how they’re helped by your business, then they’ll be more likely to become customers!

It’s important for people who visit our website to understand why we exist so they know when we should help them with their needs. It’s best if this section of the site feels personal but still professional at the same time – like you want someone else to find value in your work too. The goal of this section is to make people want to become customers of your business.

Step 3: Include contact information

Include what you’re open for – like if you’re an office that’s only open during the day or a restaurant with different operating hours on weekdays vs weekends. This will help visitors know how they can get in touch with you before calling or emailing. It would also be helpful to include any other ways that they could provide feedback about your company so that it doesn’t seem closed off from them! One idea is including social media handles where people can tag us when talking about our products/services.

As a small business owner I’m available most days of the year between the hours of 12 and 12. I don’t have set operating hours because my business is run online, but it’s important to list the days of the year that you’re open so people know when they can contact you!

Step 4: Create a “Meet Our Team” Section

One thing businesses should do on their about us page is include photos or video introductions to themselves – this helps visitors see who they’re connecting with and what your company looks like from the inside out. It also shows them that your company isn’t just an idea floating around in someone’s head, but has real people behind it. This section doesn’t need to be long, but try including at least one photo of each team member (including yourself) along with their name and title.

We start by introducing our team, which includes myself as well as three other people who work with me to help make this website a success.

Step 5: Include photos of your office space

Another good idea is to include photos on the about us page that represent what it’s like at your company – from the inside out! This could be something simple like showing a photo of yourself working behind a desk (or standing next to one) or even an image of any customers visiting your business location – really anything goes here. Photos are also useful because they can fill up blank spaces on web pages where there might not be enough information for visitors’ needs. If you’re a brick and mortar business, make sure to include images of your physical location as well!

We have a few photos that show what it’s like at our office – this helps people who are interested in joining us know the space they’ll be working in.

Step 6: Keep It Short And Informative. 

The important step is to make sure that the about us page isn’t just a wall of text. This information should be presented in an organized way where people can quickly find what they’re looking for. The goal here is to keep it short, informative and visually appealing so that visitors 

will want to stick around on your site! Remember to be honest and genuine! write From A personal perspective .


Your about page is one of the first things prospective customers see when they visit your website. It needs to clearly explain what you offer and why people should care. If you’re struggling with this, don’t worry! We can help get it done for you. Our experts have a proven track record in helping companies create stellar about pages that are engaging and informative without sacrificing professionalism or quality content. What do you want your potential customer’s experience to be after reading your about us page?

Get in touch today to find out how we can make it happen at an affordable cost for any size business – no matter how big or small!

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